About Us

Our Story


Urbiana is an online fashion jewellery store, with our headquarters based in Brick Lane, London. We focus on bringing you ethical and handmade jewellery to help you feel and look your best. 

Urbiana was created to bring more consciously designed jewellery and fashion accessories to Londoners at a guilt-free price point.

The seed of inspiration was planted by Akriti, who realised the need for an ethical and environmental conscious jewellery offering when she was working full time and trying to balance that with family life.

Urbiana began as a market stall in Sunday Upmarket in 2013 and after some soul searching, business evaluation and a lot of thinking, Urbiana was born.

Urbiana- Add an exclamation mark to your outfit!