Statement Earrings, Pearl rings and colourful beads: everything you need to know about the Jewellery Spring Trends in 2021
12th of April 2021: The date we have all been looking forward to since Boris Johnson announced the roadmap for lifting lockdown. Bars and restaurants outdoors will finally open and we will have a chance of sharing a meal with our friends after months at home.
Are you already stressing out about your outfits? Don’t worry, with our latest trendy jewellery we’ve got you covered.
This season is all about pearls. We have seen pearl jewellery all over the runways, from Marc Jacobs to Jason Wu. Urbiana decided to jump on the trend by combining the concept of the an elegant pearl with our bold and unique designs to create our own concept of Pearl rings.
Statement earrings will play a key role in your spring outfits. An eye-catching choice to add a touch of personality to a casual outfit. Our favourite ones we recommend are the Urbianauk cross earrings or the tree of life earcuff. Simple, yet unique. The right statement earring can turn even the most basic white t-shirt/black jeans outfit into something special.
We played with colourful beads by adding them to our earcuffs, necklaces, bracelets and earrings designs to help you spice-up your wardrobe in a fun way.
Tower Hamlets Pivot Project: Three successful applicants share their stories
Urbiana: ‘It’s amazing to think that only a few months ago we were virtually invisible online’
Akriti Puri, the founder of Brick Lane-based jewellery company Urbiana, left her job in the City to pursue her entrepreneurial dream in 2014. And she hasn’t looked back, with Urbiana curating bespoke, handmade, fair-trade and ethically produced jewellery from local artisan designers.
“We take great pride in supporting the Tower Hamlets arts and crafts industry by providing a platform for designers and craftsmen to sell their jewellery and accessories”, Akriti said. “In 2020, though, COVID took its toll. Like many businesses around Brick Lane we rely heavily on footfall and tourism. For a few months there weren’t any sales at all.
“We had to change the way we worked; to find an alternative to the traditional display case. We focused all our energies into improving our online presence and rethinking our digital marketing strategy. We applied for a Tower Hamlets Pivot Project grant to help fund our vision. £1,000 may not seem like a huge amount of money, but it proved to be a real game changer for us.”
Since receiving the grant, Akriti has attended a number of Enterprise Nation webinars on digital marketing and social media, which allowed her to formulate an action plan. “With help from yourselves and Tower Hamlets, we created stores on both Amazon and Numonday,” she explained. “We also listed Urbiana on Google My Business, Yelp and TripAdvisor. And we discovered the power of social media – a market that we’d previously overlooked.
“We spent time and money on ads and content creation to strengthen our presence and build our brand on Facebook and Instagram. Reaching a wider audience through these new channels has helped ensure the survival, and shaped the future, of Urbiana. I’d like to say a huge ‘thank you’ to the entire Tower Hamlets and Enterprise Nation teams.”
Urbiana's Crowdfunding Campaign
Urbiana featured on Iguxupi
Urbiana featured on ASOS
Urbiana featured on Gokhangoksoy
The stunning Gokhangoksoy in Urbiana. Featured in Demur Magazine on her Instagram Page here!
Urbiana featured on fyi.photography
The modern take on Cleopatra by fyi photography on her Instagram Page here!
Urbiana featured on Big Review TV